Find Low Competition Keywords – A KWFinder Tutorial

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Struggling to rank in search results? You need keywords your site can actually compete for. This guide will show you how to use KWFinder to uncover hidden, low-competition terms. You'll learn to drive more traffic with less effort.

Introduction

Finding the right keywords is like a treasure hunt for your website. You want words people actually search for, but that aren't too hard to rank for. This is where low competition keywords come in.

What You'll Learn Here

You'll learn a simple method using a tool called KWFinder. We'll show you how to find hidden keyword gems. These are search terms with good traffic but less rival websites.

This skill is important for anyone who writes online. It helps you get more visitors without a huge fight. More visitors often means more readers or customers.

What You Need to Start

You just need a KWFinder account. They offer a free trial to test it. You should also have a topic or business in mind, like “running shoes” or “science fair ideas.”

How Long This Takes

You can do your first search in about 5 minutes. Finding a strong list of 10-20 good keywords might take 30 minutes. It gets much faster with a little practice.

What You Need

Before you start finding easy keywords, you need a few things. Getting these ready first will make your work much smoother.

Your Tool: KWFinder

You will use a tool called KWFinder. It’s a professional keyword finder from Mangools. Think of it as a special search engine for keyword hunters.

You need to sign up for an account on their website. They offer a free trial, so you can try it for a few days. After that, plans start at about $49 per month.

A Starter Idea

You also need a basic topic idea. This is your starting point. For example, if you like baking, your idea could be “chocolate chip cookies.”

Don’t worry if it’s a broad idea. You will use KWFinder to find the best, smaller parts of that topic. Just have one ready to go.

Step-by-Step Guide

Now, let's get to work. This guide will show you exactly how to use KWFinder. We will go step-by-step to find those hidden, low-competition keywords.

Follow these steps and you'll have a strong list in no time.

Step 1: Start with Your Main Idea

First, you need a seed keyword. This is just your main topic or idea. Think about what your website or article is about.

For example, let's say you love baking. Your main idea could be “chocolate chip cookies.” Type that into KWFinder‘s main search bar. Don't worry about being perfect yet.

This first step gives the tool a place to start looking. It will use your seed word to find many more related words. Your goal here is just to begin the search.

Step 2: Check the Keyword Difficulty (KD) Score

After you search, you'll see a list of keywords. Next to each one is a KD score. This score goes from 0 to 100. It shows how hard it is to rank for that word.

You want a low number. Look for keywords with a KD score under 30. This is a good green zone for beginners. A score of 10-20 is even better.

For “chocolate chip cookies,” the KD might be 65. That's too high. But “easy chocolate chip cookies without butter” might have a KD of 18. That's a great find! The KD score is your best friend here.

Step 3: Look at the Search Volume

Now, check the search volume. This number tells you how many people search for that word each month. You need a balance here.

A very low volume (like 10 searches) is not useful. A very high volume (like 10,000) will have high competition. Aim for a sweet spot.

Look for keywords with 100 to 1,000 monthly searches. For our example, “best chewy chocolate chip cookies” might get 800 searches a month. That's a solid target. Good volume plus low KD is the perfect mix.

Step 4: Use the “Questions” and “Also Rank For” Tabs

Don't just look at the main list. KWFinder has special tabs. Click on “Questions” to find phrases people ask.

These are often easier to rank for. For our topic, you might see “why are my chocolate chip cookies flat?” This is a real question people have.

Then, click “Also Rank For.” This shows other keywords that top pages rank for. It gives you more good ideas. Using these tabs helps you find hidden gems most people miss.

Step 5: Analyze the SERP Overview

Click on any keyword in your list. Then, look at the “SERP Overview” tab. SERP means Search Engine Results Page. This shows you who you are competing against.

Look at the websites on page one. Are they big companies like Food Network or Walmart? That's tough competition.

Are they smaller blogs or recipe sites? That's a better chance for you. This check makes sure the KD score is telling the truth. It gives you the full picture.

Step 6: Filter and Sort Your Results

Your list might be long. Use KWFinder‘s filters to clean it up. You can filter by maximum KD score. Set it to 25.

You can also filter by minimum search volume. Set it to 50. This removes the bad options fast.

Then, sort your list. Click the “KD” column to put the easiest keywords at the top. This saves you a lot of time. Now you only see the best possible keywords for your project.

Step 7: Study the Trend Graph

Before you pick a word, check its trend. Click on a keyword and find the trend graph. It shows if the word is getting more or less popular over the last year.

You want a steady or growing trend. Avoid words with a big drop. For example, “gluten free chocolate chip cookies” might show a steady climb. That's a strong trend.

A word like “best cookie recipe 2022” is now going down. Don't pick fading trends. This step helps you choose keywords that will last.

Step 8: Group Your Keywords into Topics

You now have a great list. Don't use them all at once. Group similar keywords together for one article or page.

For example, put these together: “easy chocolate chip cookies without butter,” “simple cookie recipe 5 ingredients,” and “quick chocolate chip cookies.” They are all about easy recipes.

Writing one great article that covers this topic is smart. It tells Google you are an expert on this idea. This grouping makes your content plan strong and organized.

Step 9: Write Down Your Final List

Your research is done. Now, take action. Write your final keyword picks in a document. Include the keyword, its KD score, and its search volume.

Make a simple plan. Decide which keyword group is for your first article. Then, pick the one for your second article. Having a clear list stops you from feeling lost.

You can come back to this list anytime you need a new topic. This turns your hard work into a real content plan that will grow your site.

Step 10: Repeat the Process Regularly

Markets change. New trends pop up. So, you should repeat this process every few months. Go back to your main ideas and search again.

You will find new low-competition keywords. This keeps your website fresh. It also helps you stay ahead of others who give up.

Set a reminder on your phone. Doing this regular check-up is a habit of successful website owners. It ensures you always have a good topic to write about next.

Troubleshooting

Sometimes you might run into small problems. Here is how to fix the most common ones.

No Keywords Found

This happens a lot. You type a word but get zero results. Do not worry. Your idea is probably too broad.

Try using the “Autocomplete” feature instead. Type a shorter word or part of a word. KWFinder will then suggest longer phrases. This often gets results when a direct search does not.

High Competition Scores

You find a great keyword, but the competition score is 80 or higher. That means it will be very hard to rank for. You should not give up on the topic, though.

Look at the “Related Keywords” list. Find phrases with a lower score, like 30 or below. These are easier targets. You can write about your main topic but use the easier keyword.

Low Search Volume

A keyword might have a perfect competition score of 10. But it only gets 10 searches per month. That is very low traffic.

Check the “SERP Analysis” tab. See what websites are ranking now. If they are big company sites, that keyword is still tough. Aim for keywords with at least 50 monthly searches for a better chance.

Understanding the Numbers

The numbers are estimates, not perfect counts. A keyword with “200” searches might really get 180 or 220. Use them as a strong guide, not an exact truth.

Focus on the difference between 50 searches and 5,000. That tells you what is popular. Look for the sweet spot: good volume (like 200-500) and low competition (under 40).

Conclusion

You now have a full method to find low competition keywords. Start with a broad topic and use KWFinder‘s filters. Look for a KD score under 25 and at least 100 monthly searches.

This process helps you find hidden chances. You can write content that ranks faster and brings in more visitors. For example, “easy guitar songs for beginners” might have a KD of 15 and 1,000 searches per month. That's a great target.

Your Next Steps

Try this process with your own website or blog topic. Use the free trial to check 10 keyword ideas. See what low-hanging fruit you can find.

Remember, keyword research is not a one-time job. Check your main terms every few months. New chances can pop up as trends change in your industry.

Ready to start? Go back to the Step-by-Step Guide if you need a refresher. Then, log in to KWFinder and find your first winning keyword. Good luck

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Content Notice: This article was created with AI assistance and reviewed by our editorial team for accuracy, quality, and compliance. We use AI to help research and structure content, but all recommendations are based on thorough evaluation.