Competitor Keyword Analysis with Mangools in 2025
Want to find the best keywords your rivals rank for? You can use Mangools to uncover their secret strategies. This guide will show you how to do a full competitor analysis. You'll learn to find their top keywords and use those insights for your own SEO wins.
Introduction
Have you ever wondered why some websites get more visitors than others? Often, it's because they know the right words to use. These words are called keywords. Finding the best keywords is a key part of online success.
This guide will show you how to do a competitor keyword analysis. You'll learn to see what words other successful sites use. Then, you can use those same smart words for your own site.
You'll use a tool named Mangools to do this. It's a powerful set of features made for this job. We will focus on its keyword research tool, called KWFinder.
You don't need to be a marketing professional to start. You just need a basic website and a Mangools account. The whole process should take you about 30 to 45 minutes.
By the end, you'll know how to find a competitor's top keywords. You'll also learn how to check if those words are a good fit for you. Let's find those hidden keyword gems together.
What You Need
Before you start, you need a few simple things. Getting these ready will make your work much easier and faster.
Your Mangools Account
First, you need a Mangools account. You can try their tools for free. The free trial gives you 25 daily searches, which is a good start.
Pick the plan that fits your goals. Their basic paid plan is a smart choice for most people.
Your Competitor's Website
Next, choose one competitor to study. Pick a site that ranks well for topics you care about. You can find them with a quick Google search.
Have their main website address ready. You will type this into Mangools to begin your research.
A Clear Goal
Finally, know what you want to learn. Are you looking for new keyword ideas? Or do you want to check their top pages? A clear goal helps you focus.
This saves you time and leads to better results for your own site.
Step-by-Step Guide
Now, let's get to work. This guide will show you exactly what to do. You'll learn how to find your rivals' best keywords. Then, you can use those words for your own site.
Follow each step in order. You'll start with a simple search. You will finish with a strong keyword list. This list will help your content perform much better.
Step 1: Find Your Main Competitors
First, you need to know who you are up against. These are the websites that show up when you search for your main topic.
Go to Google and type in your most important keyword. For example, if you write about “easy vegan recipes,” search for that. Look at the first five websites that are not ads. These are your direct competitors.
Write down their web addresses. Also, note their names. You will use these in the next step. Knowing your rivals is the key first move. It shows you who is already winning the game.
Step 2: Use Mangools' KWFinder Tool
Next, open your Mangools account. Click on the tool called “KWFinder.” This is where the magic happens.
You will see a big search bar at the top. This is where you put a keyword or a website. For now, ignore the keyword part. Look for the option that says “Search by Domain.” Click on that.
A domain is just a website address. This feature lets you spy on any site's keywords. It's the main tool for your analysis. You are now ready to start digging.
Step 3: Enter a Competitor's Website
Take the first website from your list. Type the full address into KWFinder‘s search bar. For example, type “bestveganfoodblog.com.”
Then, hit the “Search” button. The tool will now scan that website. It looks for all the keywords that bring visitors to that site.
This scan takes a few seconds. Soon, you will see a list of results. This list is a gold mine of information. It shows you what is already working for someone else.
Step 4: Analyze Their Top Keywords
Look at the list KWFinder gives you. You will see columns with different titles. The most important ones are “Keyword” and “Volume.”
“Volume” means how many people search for that word each month. A high number is good. It means lots of people want that info.
Sort the list by “Volume.” This puts the most popular searches at the top. Look at the first 20 keywords. These are your competitor's biggest traffic sources.
For example, you might see “vegan chocolate cake” with 5,000 monthly searches. That's a keyword worth noting. Write down the top 10 high-volume keywords you find.
Step 5: Check Keyword Difficulty (KD)
Now, look at the “KD” column. This means “Keyword Difficulty.” It is a score from 0 to 100. This score shows how hard it is to rank for that word.
A low KD score (like 0-30) is easier to rank for. A high score (like 70+) is very tough. It often means big companies are trying for it.
Find keywords with good volume and a low KD score. For example, “easy vegan pancakes” might have 2,000 searches and a KD of 25. That's a great target. It has good traffic and is possible for you to win.
Step 6: Look for Related Keyword Ideas
Your competitor's list is just the start. Mangools also suggests other keywords. Look at the “Related Keywords” section in the tool.
This list shows terms that are like your competitor's keywords. They can give you even more ideas. Sometimes, these related words are easier to rank for.
For instance, for “vegan burger,” you might see “vegan black bean burger.” This is more specific. It could have less competition. Always check the volume and KD for these ideas too. Add the good ones to your list.
Step 7: Repeat for Other Competitors
Do not stop at just one website. Go back to Step 3. Now, enter another competitor's address from your list.
Run the same search and analysis. Look at their top keywords and KD scores. Compare their list to your first one.
You will start to see patterns. The same keywords might appear for several rivals. This is a strong sign. It means those keywords are very important in your niche. Make sure you write them down.
Step 8: Filter and Organize Your List
You now have a big list of keywords. It's time to clean it up. Get rid of any words that are not related to your site.
Then, sort your list by priority. Put the best keywords at the top. The best keywords have high volume and low difficulty.
You can use a simple spreadsheet for this. Make columns for the keyword, volume, and KD. This keeps everything neat. A clean list makes your next steps much easier. You will know exactly what to work on first.
Step 9: Plan Your Content
Your keyword list is your content plan. Look at the top keyword on your list. Ask yourself: can I write a better article than my competitor?
Your article should be more helpful, more detailed, or easier to read. Plan to cover the topic fully. Answer all the questions a searcher might have.
For example, if your keyword is “vegan meal prep,” write a complete guide. Include a weekly plan, a shopping list, and tips. Great content is how you beat the competition. It's your biggest advantage.
Step 10: Track Your Progress
Your work is not done after you publish. Go back to Mangools in a few weeks. Use the “Search by Domain” feature again. This time, type in your own website address.
See if any of your new keywords are showing up. Check if your ranking is improving. This tracking shows you what is working.
If a post is not getting traffic, look at its keyword again. Maybe the KD was too high. Try a different, easier keyword for that topic. Always use your data to learn and grow.
Troubleshooting
Sometimes your search will hit a snag. Don't worry. Here are quick fixes for common problems.
No Keywords Found
You might see zero results for a competitor. This often means the tool can't find their data.
First, check the website address you typed. A small typo can break the search. Also, try using their main domain, like theircompany.com.
If it's still empty, the site could be too new or too small. Mangools needs some data to work with. Try a bigger, older competitor instead.
Low Keyword Volume
You may find keywords with a volume of “0-10”. This means very few people search for them each month.
Don't ignore these “long-tail” keywords. They are less competitive. You can rank for them much faster.
Group ten of these low-volume words together. They can bring in steady traffic over time.
Data Seems Outdated
SEO data is always changing. Mangools updates regularly, but there's a small delay.
If numbers look odd, check the update date in your report. It's usually in the top corner.
For the newest data, use the “Update” button. This gets fresh info from Mangools‘ systems. Remember, big swings take time to show up.
Too Many Keywords
A successful search can give you thousands of keywords. That's too many to handle at once.
Use the filters right away. Set a minimum volume, like 50 searches per month.
Then, sort by “KD” (Keyword Difficulty). Focus on the green and yellow ones first. This cuts your list down to the best options.
Conclusion
You now have a full method to study your rivals' keywords. Mangools gives you the data you need to make smart choices. This work is not a one-time task, however. You should check on your rivals every few months.
Set a goal to find 10 new keyword ideas this week. Try to improve your rank for at least five of them. Track your progress over the next 90 days to see what works.
For more help, read our guide on writing better product reviews. You can also check our case study on using KWFinder for local businesses. Keep learning and your site's traffic will grow.
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