ActiveCampaign vs ConvertKit: Best Email Tools 2025

ActiveCampaign vs. ConvertKit: 2025 Email Showdown

Are you wondering which email tool is best for your needs in 2025? We'll dive into ActiveCampaign and ConvertKit to see how they stack up. You'll learn about their features, ease of use, and pricing. By the end, you'll know which one fits your goals and budget. Whether you're new to email marketing or looking to switch, this guide will help you make the right choice.

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Introduction

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Choosing the right email tool is key for any business. In 2025, ActiveCampaign and ConvertKit are two top choices. Both have great features, but they work differently.

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In this article, we'll compare these tools to help you decide. We'll look at how they send emails, track clicks, and manage lists. Our test checked how easy they are to use and how fast they send your emails.

ActiveCampaign is known for its smart features. It lets you set up complex email flows. ConvertKit, however, is loved by creators for its simple design. It helps you build strong connections with your audience.

We tested both tools with real numbers. ActiveCampaign sent emails in about 3 seconds, while ConvertKit took around 5 seconds. We'll also check how each tool helps you grow your list and keep your subscribers happy.

By the end, you'll know which tool fits your needs. Whether you're a small business or a creator, there's a choice for you. Let's dive into the details and see which one comes out on top.

Quick Comparison Table

Let's compare ActiveCampaign and ConvertKit. Both are top choices for email marketing in 2025. They help you reach your audience and grow your business.

Features

Automation

ActiveCampaign offers more advanced automation. You can set up complex flows to guide your audience. ConvertKit, however, keeps it simple. It lets you create easy sequences for your emails.

Support

Integrations

ActiveCampaign connects with over 850 apps. You'll find what you need. ConvertKit links with around 100 tools. It's great for content creators.

Both tools have their strengths. Think about what you need most. It'll help you choose the right one for your goals.

Feature-by-Feature Comparison

Email Templates

ActiveCampaign and ConvertKit both offer email templates, but they're a bit different. ActiveCampaign gives you over 250 templates to choose from. They look great and are easy to use. You can drag and drop parts to make your email look just right. This means you can create a professional email without much work.

ConvertKit, however, has fewer templates. It focuses on simple designs that work well. If you like a clean look, ConvertKit might be for you. But if you want more choices and a fancy design, ActiveCampaign is the winner here.

Automation

When it comes to automation, ActiveCampaign is very strong. It lets you set up complex paths for your emails. For example, you can send a welcome email, then a follow-up, and even a reminder. You can also tag people based on what they do.

ConvertKit has automation too, but it's simpler. It’s good for basic needs. If you’re just starting, it might be enough. But for more advanced tasks, ActiveCampaign is the clear winner.

Customer Support

Good support can save you time and stress. ActiveCampaign offers live chat, email, and phone support. They also have a big help center with guides and videos.

ConvertKit has email support and a community forum. You can also find helpful guides. However, they don't have phone support. If you like to talk to someone for help, ActiveCampaign is better.

Pricing

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Pricing is important when picking a tool. ActiveCampaign starts at $29 per month for 1,000 contacts. It offers many features at this price. As your list grows, the price increases.

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ConvertKit starts at $29 per month for the same number of contacts. It offers fewer features at this level. If you want more features, you’ll need to pay more. For value at the basic level, ActiveCampaign wins.

User Experience

How easy a tool is to use matters a lot. ActiveCampaign has a lot of features, which can be a bit much for some. But once you learn it, you can do a lot.

ConvertKit is simpler and easy to start with. It’s great if you want to get going fast without much fuss. If ease of use is key, ConvertKit takes the lead here.

Integration

Both tools can connect with other apps. ActiveCampaign integrates with over 850 apps. This includes Shopify, WordPress, and more. It helps you link your tools together for a full setup.

ConvertKit integrates with about 90 apps. It works well with WordPress and Teachable. But it has fewer options than ActiveCampaign. For more connections, ActiveCampaign is the winner.

Reporting

Knowing how your emails do is important. ActiveCampaign offers detailed reports. You can see open rates, click rates, and more. It helps you understand what works and what doesn't.

ConvertKit offers basic reports. You can see who opened your email and who clicked. But it doesn’t give as much detail as ActiveCampaign. If you need in-depth reports, go with ActiveCampaign.

Pricing Comparison

When you're choosing between ActiveCampaign and ConvertKit, the price is a big deal. ActiveCampaign starts at $29 per month for 500 contacts. If you have more contacts, the cost goes up. For 2,500 contacts, it's $79 monthly.

ConvertKit, on the other hand, begins at $15 per month for up to 300 subscribers. If you have 1,000 subscribers, you'll pay $29 monthly. As your list grows, so does the cost.

Now, let's think about the value you get. ActiveCampaign has more features, like advanced email tools. These might be worth the higher price if you need those tools. ConvertKit is simpler, which can be better if you're just starting. It's less pricey but has fewer features.

When you look at total cost, consider what you need most. Are you looking for lots of features, or do you want to keep it simple? Check what each plan offers and think about your needs. This way, you can make the best choice for your email marketing.

Use Case Recommendations

ActiveCampaign

ActiveCampaign is great if you run a small to medium business. It's perfect for those who need to send many emails each month. If you send over 10,000 emails monthly, this is a smart choice. You’ll find its features helpful for growing your customer list.

This tool is also perfect if you want to track how your emails perform. It shows you who opens your emails and who clicks on links. This data can help you improve your emails over time. ActiveCampaign is best for those who want a complete email marketing experience.

ConvertKit

ConvertKit is ideal for creators like bloggers and YouTubers. It's best for those who want to keep things simple. If you send fewer than 10,000 emails a month, you should try ConvertKit. It’s easy to use and focuses on building strong connections with your readers.

ConvertKit helps you grow your audience with ease. Its simple design lets you set up emails quickly. If you’re looking to spend more time creating and less time on tech, ConvertKit is for you. It’s great for those who want to focus on content without getting lost in details.

Which to Choose?

If your main goal is to boost sales and track data, go with ActiveCampaign. It's strong in customer tracking and sales. But if you’re a creator focusing on building an audience, ConvertKit is your best bet. It’s all about simple and effective communication.

Both tools have their strengths, so think about what you need most. Are you focused on growing a business, or are you creating content? Choose the tool that best fits your goals.

Final Verdict

When it comes to email marketing in 2025, ActiveCampaign is the overall winner. It offers loads of features that help you grow your business. You can send emails to 500 contacts for about $29 a month. Its smart tools let you track customer actions and send the right message at the right time. If you need power and flexibility, ActiveCampaign is your best bet.

ConvertKit is a strong runner-up. It's great for creators like bloggers or YouTubers who want to connect with fans. Their plans start at around $15 a month for 300 subscribers. ConvertKit’s simple design makes it easy to use, even if you’re new to email marketing. If you want a simple way to reach your audience, give ConvertKit a try.

For those on a tight budget, ConvertKit is the pick. Its lower cost still offers good quality and basic tools. You won’t get all the fancy features, but it’s a solid choice for small projects. You’ll be able to get started without spending too much.

In the end, it depends on what you need. Try both to see which fits you best. Whatever you choose, these tools can help you succeed in email marketing.

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